Privacy Policy

1. Controller

The controller responsible for the processing of personal data on this website is:

Behind Media Group GbR
Haberstraße 6
69126 Heidelberg
Germany

Email: info@behind.group
Phone: +49 171 2100222

2. General Information on Data Processing

We process personal data only to the extent necessary to provide our online shop, process orders, communicate with customers, fulfil contracts, or comply with legal obligations.

Personal data means any information that can be used to directly or indirectly identify a person, including name, address, email address, phone number, order data, payment data, IP address, or usage data.

The legal bases for processing personal data may include, in particular, performance of a contract or pre-contractual measures, compliance with legal obligations, our legitimate interests in operating a secure and functional online shop, and consent where required.

3. Hosting and Shop System – Shopify

Our online shop is operated via Shopify. The provider is Shopify International Ltd., 2nd Floor 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland.

Shopify provides us with the technical platform for operating the online shop, checkout, order management, payment processing, and related shop functions. The following data may be processed in particular:

  • IP address
  • Device and browser information
  • Visit and usage data
  • Name, billing address, and delivery address
  • Email address and phone number, where provided
  • Order and payment information

Processing is carried out to provide the online shop, perform pre-contractual measures, fulfil contracts, comply with legal obligations, and safeguard our legitimate interests in a secure and functional online offering.

Shopify may also process data outside the European Union or the European Economic Area. Where this occurs, the transfer takes place in accordance with applicable data protection requirements.

4. Orders and Contract Fulfilment

When you place an order in our shop, we process the data you provide to handle and fulfil your order. This includes in particular:

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Phone number, if provided
  • Products ordered
  • Payment information
  • Shipping information
  • Order-related communication

Processing is carried out to fulfil the purchase contract, perform pre-contractual measures, and comply with statutory retention obligations.

5. Print-on-Demand and Fulfilment

Our products are partially or fully produced using the print-on-demand process and shipped directly via a fulfilment service provider.

For production, packaging, and shipping, we transmit the necessary order data to our fulfilment service provider:

Tapstitch
8 The Green, Ste B
Dover, DE 19901
USA

Only data required for production, shipping, complaint handling, or customer service is transmitted, in particular name, delivery address, products ordered, variants, print design, order number, and contact details where applicable.

Processing is carried out to fulfil the purchase contract. Where data is transferred to countries outside the European Union or the European Economic Area, including the United States, this is done in accordance with applicable data protection requirements.

6. Payment Providers

Our shop offers payment methods via Shopify Payments and PayPal.

When you select a payment method, the data required for payment processing is transmitted to the respective payment service provider. This may include in particular name, billing address, email address, order data, payment amount, and payment information.

Payment processing is handled directly by the respective payment provider. Their privacy policy also applies to any processing carried out by the payment provider.

7. Contact

When you contact us by email or via a contact form, we process the data you submit in order to handle your enquiry. This includes in particular name, email address, message text, and order number where applicable.

Processing is carried out to handle your enquiry, perform pre-contractual measures, fulfil a contract, or safeguard our legitimate interest in responding to customer enquiries.

8. Customer Account

If you create a customer account, we process the data required to give you access to your account, an overview of your orders, and a simplified ordering process.

You may request deletion of your customer account at any time, provided no statutory retention obligations apply.

9. Newsletter

If we offer a newsletter and you subscribe to it, we use your email address solely to send the newsletter, provided you have given your explicit consent.

Registration is only possible via a double opt-in process, meaning you must actively confirm your subscription via a confirmation email. You may withdraw your consent at any time with effect for the future, for example via the unsubscribe link in the newsletter or by emailing info@behind.group.

As long as no newsletter is actively offered, no newsletter-related processing takes place.

10. Cookies and Similar Technologies

Our shop uses technically necessary cookies and similar technologies required for the operation of the website, shopping cart, checkout, and security.

Where we use analytics, marketing, or tracking technologies beyond this, we do so only after you have given your prior consent via a consent banner. You may withdraw or change your consent at any time via the cookie settings, where available.

11. TikTok, Meta, Google Analytics, and Other Marketing Tools

We currently do not use active tracking pixels such as TikTok Pixel, Meta Pixel, or Google Analytics.

Should we use analytics or marketing tools in the future, these will only be activated after your consent, and this Privacy Policy will be updated accordingly.

12. Disclosure of Data

Personal data is only disclosed where necessary for contract fulfilment, payment processing, delivery, compliance with legal obligations, or to safeguard legitimate interests.

Recipients may include in particular:

  • Shop system and hosting providers
  • Payment service providers
  • Fulfilment and shipping service providers
  • IT and technical service providers
  • Tax advisors and accountants
  • Authorities, where required by law

13. Retention Period

We store personal data only for as long as necessary for the respective purposes or as required by statutory retention obligations.

Order and invoice data is generally stored for the statutory retention periods required under commercial and tax law.

14. Your Rights

Subject to the applicable legal requirements, you have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object to certain types of processing
  • Right to withdraw consent previously given

To exercise your rights, please contact us at any time:

info@behind.group

15. Right to Lodge a Complaint with a Supervisory Authority

You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection law.

16. Data Security

We implement technical and organisational measures to protect your data against loss, misuse, unauthorised access, and unauthorised disclosure.

17. Changes to this Privacy Policy

We may update this Privacy Policy if our shop, the services we use, or legal requirements change.

Last updated: 30 June 2026